All social interactions are a performance.
We behave differently depending on who is watching: kids, spouses, friends, bosses, customers and strangers.
The internet has taken this performance a notch higher.
On social media we do not interact with human beings as they are.
We interact with curated digital representations of human beings.
And since we spend most of our time on the internet, we are so enchanted with it’s images, created by trends and algorithms, that we end up mistaking the images for reality.
Indeed, a human being is now a brand.
He is no longer a human being but a commodity on display on the social market.
He must live upto his brand promise to the people who who know him and the vast audience he imagines are watching.
And there is always a gap between the human and the brand.
An attempt to bridge this gap is the cause for the pervasive dissatisfaction and anxiety in our lives.
Fabio